Brazilian Keratin Straightening: Treatment and Aftercare


Hello Lovelies! This week I want to talk about one of my all time favorite hair treatments: Keratin Straightening! This treatment is often referred to "Brazilian Straightening' and is essentially a treatment intended to reduce frizz and loosen curls using keratin, an ingredient found naturally in our hair. The treatment is very straightforward: keratin formula is applied to the hair and left for 30 minutes, before being washed off, dried straight and locked in using hair straighteners. I naturally have quite straight hair, however I am constantly fighting off curly baby hairs, so this treatment is perfect for me! The treatment also however works on thicker, curly hair, helping to make it more manageable, and reduces drying time (perfect for long hair!).


I first tried Keratin Straightening in January, and my results lasted around 3-4 months. To prolong the treatments effectivity I invested in a couple products to ensure I get my moneys worth, as well as making sure not to tie my hair up or tuck hair behind my ears in the first 24 hours. 

My haircare routine for my treated hair involves a sulphate free shampoo (John Frieda Frizz Ease Miraculous Recovery), followed by a leave in conditioner (Palmer's Coconut fFormula) to help maintain the keratin in the hair. I also love John Frieda's Secret Agent Touch Up Formula to maintain moisture and keep any stray hairs in line. 

I recently had my hair treated and cut again at Alterity Studio in London (highly recommend!), in preparation for my summer holidays to make it more manageable. For beach holidays, they advised using the leave in conditioner as a way to protect hair from pool chemicals or salt water so as not to strip the hair of the treatment. 



In just a few months my hair has not only become more sleek and manageable, but so much healthier! I hope you've found this post useful and I hope its answered any questions if you're considering getting the treatment yourself! If you are interested I also highly recommend Alterity Studio for an amazing, all organic treatment!

Love, Sophie x


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